This is another article (http://www.msnbc.msn.com/id/16840066/site/newsweek/) from the latest Newsweek I thought you might be interested in reading. (I swear I don't work for them.) Apparently this man has "integrated" with JC himself. Some love him, others call him a cult leader. To me, there is no difference between "normal" religion and cults. Some are just more blatant in regards to their techniques and goals (and/or less popular).
Some related videos can be found on the page linked to above, as well.
What Jesus has to say on the subject: "If he's Jesus....then who am I?"
This just seems like more of the same. Guy has an overdose of Crhsitianity and becomes kinda delusional. At least he doesn't go Pat Robertson and suggest that political assasination is the will of god.
I wonder what the overall count is of people who've claimed to be Jesus reincarnate since the time of his death, if he existed at all.