Take the candy out of the wrapper and all that you are left with is the wrapper.
Take the legs of a millipede and all you're left with is a worm.
A little dog is a bit whiffy,
A big dog does big turds.
It seems consumerism would be akin to materialism. Anything can be a religion but it may be that each is a result of religion and not the religion itself. To a degree at least both are necessary.
You must go back for more and more and more.