I don't think they need the PR. SP will never go mainstream, and they haven't done much noteworthy since 1993-ish. I'm not sure what their game is, outside of getting the gov't to knock it off.
If religions were TV channels atheism is turning the TV off.
“Religion is a culture of faith; science is a culture of doubt.” ― Richard P. Feynman
'It is said that your life flashes before your eyes just before you die. That is true, it's called Life.' - Terry Pratchett