I love that one too.
Here's one for IHYM, wherever he may be:
I abhor the original ad campaign (PC Rant, incoming!) so I adore the memes mocking it. Cold is objective. I prefer my bedroom around 55F, personally. The not-so-accurate fireplace thermometer says it's currently 58F. Otherwise it's too hot for fun things like flannel pants, oversize hoodies, massive piles of blankets and sneaking the dogs in bed (although they usually won't, because it's too hot).
You get into dogs, which the campaign was originally aimed at, and you've got a whole range of history and experience to consider. My dogs are happiest around 15F. They actually get excited when we go out in the morning and the temp is in the teens. It's typically in the 20sF on Xmas day, and my family will have a roaring fire burning. After greeting everyone, checking out gifts and mugging the weak-willed for food, the dogs will begin loudly protesting the horrible, hellish conditions in the house until I let them stretch out on the concrete steps outside. Because they are most certainly NOT cold when I am cold, and deep down people know this and therefore the whole campaign becomes bullshit.
OTOH, I would never even attempt to bring a Chihuahua into my house, because I'm pretty sure it would die of hypothermia no matter how many sweaters I put on it.
Beyond that, the photos used in the original campaign are all photos I have dozens of myself, because my dogs love that shit. Photos people now issue threats of legal action, even death threats on. So rather than educate people and encourage them to think and plan, we've created an inaccurate meme of cruelty based off benign images. Yay people!
At least I'm further into farm country now, and have a fence. I used to worry all winter about someone making a cruelty call on Foxy Lady, because she would go out on her tie out and refuse to come back in the house. I'd end up reeling in the line to catch her and carrying her into the house because I had to go to bed.